Free recruitment ad writing and art services by TRA! Put our extensive experience to work for you. If you are interested in maximizing the response to your ad, ask to have us create your ad for you. Our ad writers can review your job requirements and benefits, prepare effective ad copy and add eye-catching graphics to make your ad stand out. This service is complimentary for our advertisers. "11 Keys to a successful recruitment ad" The competition for experienced computer professionals has never been greater. The shortage of qualified applicants nationwide is a huge hurdle to jump for all IT recruiters.To maximize response to your ad,it ’s important to do more than simply announce a vacancy and screen resumes.Effective ads give applicants a reason to change jobs.The following "11 keys to success"are important things to consider before placing any recruitment ad. 1. JOB LOCATION- This often overlooked item is crucial when advertising on a nationwide basis. We recommend a "geographical identifier"that shows where the opening is,at a glance. 2. COMPANY INFORMATION- A brief description of your business and/or division will generate interest from applicants in that field and those looking to join a certain type of organization. 3. SALARY- An increase in standard of living is the number one reason people change jobs. Is your company offering a high salary for the best candidates?Why keep it a secret? 4. SIGN-ON BONUS/RELOCATION BONUS- Some companies offer substantial bonuses,just for taking a new position.Often these bonuses are given with a contract for 2 or more years of employment.Relocating to a new location can be one of the most stressful things a person has to do.$10 or $15K can offset the inconvenience of pulling kids out of school,selling and buying a house,etc. 5. PERFORMANCE BONUSES- Typically,1/3 of employees do 2/3rds of the work at a company. Offering bonuses directly linked to productivity generates interest from applicants who know they perform well ahead of the pack. 6. JOB DESCRIPTION- Clearly stating job titles and briefly describing the work they will be doing,will let the potential applicant know immediately if they should consider the opportunity. 7. JOB REQUIREMENTS- Briefly state the minimum qualifications,including number of years of experience required,degrees or certifications needed,and specific technologies both required and preferred. 8. PAID TRAINING/TUITION REIMBURSEMENT- Career advancement is the 2nd biggest motivator.Does your company offer and encourage continuous training with leading edge technologies?Could your opportunity be great for someone frustrated by a dead-end situation? 9. BENEFITS DETAIL- Does your company offer any benefits that your competition doesn’t? Be sure to include ones such as over 2 weeks of vacation,matching 401(k),stock options,family health insurance,childcare,etc.? 10. CONTACT INFORMATION- Include a contact person’s name, phone number, fax number, Email and mailing addresses,and web address to maximize response. Job codes,special Email addresses or URLs are a great way to track responses from multiple sources. 11. COMPANY LOGO- A company logo will instantly get the attention of potential applicants that are familiar with your company.